5 Reasons to Book with Iceland Tours

We started out over 40 years ago, with the goal of helping travelers like you discover the many awe-inspiring attractions of the Land of Fire and Ice. Our team of local experts work daily to craft captivating experiences for visitors from all over the world.

We’ve created a range of enchanting trips to suit all travel styles and times of the year, and our customers are at the heart of every tour we design. Here are 5 great reasons why you should let Iceland Tours plan your ultimate getaway to the Land of Fire and Ice.

Travel on your own terms with our customizable and flexible tour options. Whatever time of year, and for however long you want to visit Iceland, there will be an expertly-designed tour itinerary waiting for you.

Are you a long-term trip planner, or do you prefer the thrill of a spontaneous adventure? We’ve got options for all types of travelers. Check out our availability calendars to plan your tour for the future. Or, head to the last-minute page to find something ready to go.

After deciding on your perfect start date, select your accommodation level and transport of choice, then let Iceland Tours take care of the rest. And if you want to add any customizations, like bonus activities or extra nights in Reykjavík, you can easily do this at the time of booking.

Our Book with Confidence guarantee lets you cancel your booking up to 5 days before you’re due to arrive. You’ll receive a 95% refund and keep the other 5% as travel credit. This means you can plan your trip totally worry-free, knowing your money is safe.

The table below shows our full refund policy for all self-drive, multi-day, private guided and camping tours.

And if you’ve booked onto a group tour, you can cancel your booking and receive a partial refund up to 4 days before your arrival.

If you need to reschedule your trip due to unavoidable or extraordinary circumstances, such as a natural disaster, you can receive a full refund.

As well as enjoying a risk-free booking process, you can rest easy knowing we have already negotiated the best possible prices from our suppliers. This applies to your accommodation, activities, transport, and everything else on your itinerary.

In fact, we’re so confident that our prices are the best value on the market that we offer all our self-drive customers a Best Price Guarantee. This means that if you find a like-for-like self-drive tour package for a cheaper price elsewhere, we will match or beat the price. 

Over 40 years ago, Iceland Tours was founded. Though we’ve grown a lot since then, we are still rooted in Iceland, with our offices and most of our staff based in Reykjavík. From the capital city, we’ve got our finger on the pulse of all things Iceland. 

Our tours are designed to suit different tastes and let you explore the diverse regions of our country with ease. We’ve injected our expertise into every day of your itinerary, so you can  leave off the pre-trip research and just focus on getting excited for your adventure.

Have peace of mind on your tour knowing you’re being looked after by our carefully vetted local, sustainable suppliers. Plus, because of our long-standing relationships with these businesses across Iceland, we guarantee you the best price possible.

We know that travel plans can change last minute. That’s why we only ask for a 5% initial deposit and give you the flexibility to cancel or rearrange your trip without losing money. Plus, our Best Price Guarantee means you’ll enjoy excellent value for the most competitive cost.

Our tour prices include your accommodation, transport, activities, and access to a 24/7 helpline in case you need our support while you’re in Iceland. You’ll see everything clearly laid out in the booking steps, so you’ll know there are no hidden costs or unexpected fees. 

At Iceland Tours, our goal is to ensure you have the best experience possible in our breathtaking country. You can trust us to build your ultimate adventure, whether you’re after a city break, an adventurous escape, or anything in between.

Don’t just take our word for it – we have hundreds of excellent reviews across multiple platforms, including Tripadvisor, Trust Index and Google Reviews. We make sure every part of your trip is up to our high standards, from the moment you land to the day you leave.

In 2024 and 2023, we were awarded Tripadvisor’s ‘Traveler’s Choice’ certificate, which recognizes the highest level of excellence in the travel industry. Achieving this was only possible because of all the 5-star reviews we’ve received, like this one from Hailee.

We know how time-consuming it can be to arrange trips, especially to countries like Iceland where there’s so much to see and do. That’s why we’ve streamlined our booking process to make it as seamless, easy and fuss-free as possible.

You can easily browse all our travel packages, filtering by travel style, price, trip length, season, and more. Each tour page contains all the information you need about that trip, including the top attractions, transport options and an example day-by-day itinerary.

Once you’ve chosen your perfect package, enter the dates you’d like to travel and the number of people in your travel party. We’ll then calculate the price for you. If you’d like to stay in Iceland for longer, you can add extra nights in the booking steps, or let us know in the ‘special requests’ box.

Then, it’s time to customize! Choose your perfect accommodation level, be it Budget, Comfort or Quality. If you’re going on a self-drive tour, pick your wheels from our selection. Finally, check out all the extra activities on offer, like lagoon visits, glacier hikes, and more.

Once you’ve curated your perfect escape, all that’s left to do is pay your deposit. Once Iceland Tours has sent you your booking confirmation, you can go ahead and arrange your flights for a time convenient to you. And now it’s time to start getting excited for your trip!

Iceland is a land of spectacular contrasts. Here, you can witness towering mountain peaks and fiery volcanoes, as well as ancient valleys, vast glaciers and rugged black sand beaches. You can even walk between 2 tectonic plates in Þingvellir National Park. You don’t get much more contrasting than that!

Our carefully curated tours are perfect for both seasoned travelers and first-time visitors. If you’re not sure where to start, check out our most popular vacations which are marked with the red ‘best seller’ label. These trips take you to Iceland’s top highlights, along the attraction-packed south coast or around the famous Ring Road, for example.

Each itinerary has been designed by our team of Iceland travel experts, giving you insider knowledge of our country. And, after you’ve booked, you’ll receive a longer, detailed itinerary of your whole trip, containing extra local tips as well as off-the-beaten-track gems.

You can experience the top attractions near Reykjavík in 3 or 4 days, or take your time and spend 1, 2 or even 3 weeks exploring. If you’re after a city break, spend your whole trip based in central Reykjavík or Akureyri, exploring historic streets and joining exciting excursions to nearby attractions.

If you’re looking to hit the road and explore some or all of Iceland’s iconic Route 1, join a small group of like-minded travelers and let your guide lead the way. Or, take the wheel and explore at your own pace on a self-drive adventure, stopping wherever takes your fancy.

All the while, you’ll have the support of your day-by-day itinerary. Not only that, you’ll get access to an expert-written travel guide, giving you handy tips on topics like driving safely in Iceland and chasing the Northern Lights. Whatever you need to know, we’ve got it covered.

Plus, if anything comes up while you’re on your tour, you’ll have access to our 24/7 helpline for support. Just call this number to connect with a member of our Reykjavík-based travel team, who will help you out and make sure your vacation continues smoothly.

Secure your perfect trip to Iceland today with the support of our team of local experts. Booking with Iceland Tours is easy, flexible and risk-free, so what are you waiting for?

If you’re dreaming of taking the wheel and traveling the famous roads of Iceland, check out our range of self-drive tours. You’ll enjoy an independent trip with the support of a detailed itinerary, expert-written travel guide, and our 24/7 helpline.

Or, join a guided group trip to meet fellow adventurers and explore the sights with a knowledgeable guide. Your tour leader will keep your itinerary running smoothly, so you can leave the navigation to them, relax and enjoy the ride.

For city vibes between each day’s adventure, try a multi-day tour from Reykjavik, or from Akureyri, the ‘Capital of North Iceland’. You’ll get to be totally immersed in Iceland’s most iconic towns, while heading out each day on excursions to nearby natural wonders.

If you’d like to have your own guide for your whole vacation, browse our range of private guided tours. They’ll personalize your adventure along the way, depending on your interests, and offer you plenty of local knowledge and stories from Iceland’s past.

Whichever type of trip you choose, your accommodation, daily breakfast and transport are always included. And when you’re in Iceland, our 24/7 helpline will always be there, giving you peace of mind.

Remember, you don’t need to plan months in advance to experience your dream trip designed by experts. Check out our last-minute vacation packages to secure your next adventure.